Proof Street Bakery
A hand-drawn identity, a cartoon animation and overhead flatlay photography for a neighbourhood bakery.
Studio concept. Made in-house to show the standard, not client work.
- Design
- Motion
- Imagery
Brief
A self-set brief. A friendly local bakery wants a look that feels warm and handmade, and that kids and grown-ups both like.
Approach
A doodled loaf and handwritten lettering, used on bags, stickers and posters. The animation is a cartoon, so the brand has a character people remember. The photography is shot from above, like a table laid for breakfast.
Result
A studio concept, not client work. It shows a full brand kit: logo, packaging, poster, social posts, a cartoon animation and a set of food photos.
The palette
- Butter#F2C94C
- Crust#8A4B2A
- Flour#FBF7EE
01 / Design · Hand-drawn illustration
Design
Wobbly lines and handwriting on purpose. It should look like someone at the bakery drew it.
02 / Motion · Cartoon
Motion
A short hand-drawn cartoon for social media. A loaf with a bit of personality goes a long way.
03 / Imagery · Overhead flatlay
Imagery
Shot from above in soft daylight, like a table set for breakfast.
Want something like this?
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