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Fennel Skin

A minimal identity, a product film and bright studio photography for a small skincare range.

Studio concept. Made in-house to show the standard, not client work.

  • Design
  • Motion
  • Imagery
A frosted Fennel Skin serum bottle and its cream box on a sage plinth against a warm clay wall.
Studio concept

Brief

A self-set brief. A new skincare range with only a few products needs to feel calm, clean and trustworthy on a crowded shelf.

Approach

A light serif wordmark with a single drawn fennel frond, plenty of empty space and a soft sage and clay palette. The photography is bright and quiet.

Result

A studio concept, not client work. It shows a full brand kit: logo, packaging, poster, social posts, a product film and a set of product photos.

The palette

  • Sage#9AAA8A
  • Clay#C08A6B
  • Cream#F3EDE3

01 / Design · Clean and minimal

Design

One light serif, one small drawing and a lot of space. Nothing on the page that doesn’t need to be there.

Poster on cream with the line Less, but better and a line drawing of a serum bottle.
Shop-window poster · Studio concept
Instagram post on sage reading Calm skin starts simple.
Launch post · Studio concept
Instagram post on clay announcing the new night cream.
Product post · Studio concept

02 / Motion · Product film

Motion

A slow, calm product loop for the website and social, shot like a premium skincare advert.

Studio concept
Serum loop
Logo intro

03 / Imagery · Bright studio

Imagery

Soft daylight, simple plinths and lots of space, so the products do the talking.

The Fennel Skin range, a serum, a cream jar and a tube, on stepped sage and clay blocks in soft daylight.
Studio concept
The range
A swirl of cream serum and clear droplets on a sage surface beside a sprig of fennel.
Studio concept
Texture

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