Kerbstone
A bold street identity, a 3D product animation and gritty night photography for a trainer label.
Studio concept. Made in-house to show the standard, not client work.
- Design
- Motion
- Imagery
Brief
A self-set brief. A small trainer label sells limited drops online and needs every release to feel like an event.
Approach
Heavy condensed type, lime on black and a kerb-stripe motif that runs through everything. The 3D animation takes the trainer apart to show how it is made. The photography uses hard flash at night for a raw street look.
Result
A studio concept, not client work. It shows a full brand kit: logo, packaging, poster, social posts, a 3D animation and a set of campaign photos.
The palette
- Lime#C6F432
- Black#111111
- Concrete#8E8E8A
01 / Design · Bold street poster
Design
Loud type, stickers and stripes. It has to stop a thumb mid-scroll.
02 / Motion · 3D animation
Motion
The trainer spins, comes apart into its parts and snaps back together, to show how it is built.
03 / Imagery · Gritty night street
Imagery
Hard flash, wet tarmac and grain. Shot like a skate video, not a catalogue.
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