Making Popcorn Kitchen’s Christmas advert
How the stop-motion style Christmas advert for Popcorn Kitchen’s Munch Mix came together, from the first idea to the finished film in three sizes.
- Client
- Popcorn Kitchen
- Product
- Munch Mix
- Length
- 16 seconds
- Sizes
- 16:9, 9:16, 1:1
- Time
- About two weeks
Popcorn Kitchen started out selling popcorn from a kettle at Surrey food festivals and now sell across the UK. For Christmas, they wanted an advert for their Munch Mix to run on social media and in paid ads.
The idea
They wanted the charm of stop motion: short, festive and easy to follow with the sound off. I built the advert around the product itself, the box, the bowl and the mix, set against deep Christmas reds, with both flavours side by side in the opening shot.
The scenes
The advert is a run of short scenes, each showing Munch Mix in a different way: the two flavours together, the box on a Christmas set, the lid opening and a hand reaching in for a handful. Each scene lasts only a few seconds, which keeps it moving at the pace people scroll.
Working with Popcorn Kitchen
We refined the edit together over a couple of weeks, including bringing in their second flavour, Chocolatey Orange Segments, so the advert covers the whole Munch Mix range. They were really happy with the finished film, particularly how quickly it came together and the quality of the result.
Three sizes
The finished advert comes in three versions: widescreen, vertical for Reels and Stories, and square for feed ads.
Want one for your brand?
If you’d like a Christmas advert for your product, get a quote and I’ll reply within 24 hours. You can also watch all three versions in the Popcorn Kitchen case study.